"linkname" is an attribute you can add to any anchor tag. It is a means of summarizing a link. Serious Email reports on link URLS, but they can be long and difficult to read. Additionally, some URLS are unique to each subscriber so your statistics aren't as useful because each click on a unique URL will only register as 1 click. They won't be aggregated into a single count. The "linkname" attribute solves this problem. It's very simple to add.

• How to Add a linkname

  Simply add the linkname attribute to your anchor and give it a meaningful value. Here's an example of how to include a linkname in your code:

  <a data-see="" linkname="Example.com" href="http://example.com" target="_blank" > Link to Example.com  </span>